Italian song "Viva La Pappa Col Pomodoro" in Heineken commercial

1965 hit in American TV commercial continues use of popular European songs as soundtracks

Viva la pa-pa-pappa / Col po-po-po-po-po-po-pomodoro The beer brewer Heineken has used an Italian song, "Viva La Pappa Col Pomodoro," popularised in 1965 by the singer Rita Pavone as the soundtrack to a cute new commercial. "Viva La Pappa Col Pomodoro" was also recorded by the European superstar Dalida. Here is the version of the song, recorded by Rita Pavone, which is used in the Heineken commercial. In 2013, a TV commercial campaign by Google for its Chromecast Web video and music interface for HDTV units used an instrumental version of one of French pop singer Dalida's most successful songs, "La Danse de Zorba," which, in turn, was a cover of Mikis Theodorakis's "Zorbas." Another 2013 major TV commercial for an American product used a hit French song for its soundtrack. Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack. Still yet another 2013 TV commercial, this time for Netflix, used a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of European music in English-speaking cultures.

RELATED Heineken | The Match, UEFA Champions League Commercial 2015 (YouTube) Dalida. Viva la pappa ! (YouTube) ♫ Rita Pavone ♪ Viva La Pappa Col Pomodoro ♫ Video & Audio Restaurati (YouTube)

Democracy in Italy

#OpItaly : February 13 Countdown To Democratic Process that Can Only End With Berlusconi Resignation ; Will #OpCityHall Or #OpCityCouncil Be Next ?

News is spreading on the Internet that the combined impact of WikiLeaks documents and Anonymous will soon bring reform to the Italian government.

Although Prime Minister Silvio has weathered many corruption scandals, he has not been held accountable, ''because of his remarkable control of Italian television and the press.'' But the international mood is changing.

''Outsiders may find it easy to group all Italians as Berlusconi sympathizers or as passively resigned to their predicament. But there are many Italians who are fighting against him and the effect he has had on Italy,'' wrote Clare Watters in an opinion-editorial featured in The New York Times.

While we always hear international chatter about undemocratic leaders, as with the recent democratic revolutions in Tunisia and Egypt, we can safely bet that change will next come to Italy.

Look no further than here : Operation Italy Part 2 PRESS RELEASE English.