The Venetian Las Vegas, a luxury hotel, features "Tintarella di Luna" in its TV ad campaign
|
Use of European music continues in American advertising Zambezi, the advertising agency working for The Ventian Las Vegas, has been expanding the broadcast of its novel TV ad campaign for the luxury hotel in Las Vegas. The whimsical ad features the Italian song, "Tintarella di Luna," recorded by pop singer Mina. The song's popularity exploded across Europe in the 1960's after it was covered by French pop icon Dalida, who recorded the song in French, Spanish, and English. Mina's original Italian 1959 version is availabe on YouTube. The use in American TV advertising of European songs from the 1950's to today continues it recent upswing. In 2013, a TV commercial campaign by Google for its Chromecast Web video and music interface for HDTV units used an instrumental version of one of French pop singer Dalida's most successful songs, "La Danse de Zorba," which, in turn, was a cover of Mikis Theodorakis's "Zorbas." Another 2013 major TV commercial for an American product used a hit French song for its soundtrack. Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack. Still yet another 2013 TV commercial, this time for Netflix, used a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of European music in English-speaking cultures. |
RELATED Italian song "Viva La Pappa Col Pomodoro" in Heineken commercial (NYC : News & Analysis) Netflix TV commercial uses "Hey Now" by Martin Solveig (NYC : News & Analysis) Chromecast commercial features "La Danse de Zorba" by Dalida (NYC : News & Analysis) |
