Italian song "Viva La Pappa Col Pomodoro" in Heineken commercial

1965 hit in American TV commercial continues use of popular European songs as soundtracks

Viva la pa-pa-pappa / Col po-po-po-po-po-po-pomodoro The beer brewer Heineken has used an Italian song, "Viva La Pappa Col Pomodoro," popularised in 1965 by the singer Rita Pavone as the soundtrack to a cute new commercial. "Viva La Pappa Col Pomodoro" was also recorded by the European superstar Dalida. Here is the version of the song, recorded by Rita Pavone, which is used in the Heineken commercial. In 2013, a TV commercial campaign by Google for its Chromecast Web video and music interface for HDTV units used an instrumental version of one of French pop singer Dalida's most successful songs, "La Danse de Zorba," which, in turn, was a cover of Mikis Theodorakis's "Zorbas." Another 2013 major TV commercial for an American product used a hit French song for its soundtrack. Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack. Still yet another 2013 TV commercial, this time for Netflix, used a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of European music in English-speaking cultures.

RELATED Heineken | The Match, UEFA Champions League Commercial 2015 (YouTube) Dalida. Viva la pappa ! (YouTube) ♫ Rita Pavone ♪ Viva La Pappa Col Pomodoro ♫ Video & Audio Restaurati (YouTube)

Netflix TV commercial uses "Hey Now" by Martin Solveig

One of Netflix's TV commercials uses a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of French culture in English-speaking cultures.

Here is the original song used in the Netflix commercial : "Hey Now" by the famous French DJ and his band : Martin Solveig & The Cataracs, featuring Kyle.

This year has seen a spree of American commercials featuring the music of successful French pop music artists.

Chromecast commercial featured "La Danse de Zorba" by Dalida for one commercial, and Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack.

Verizon Android Island commercial uses "Comment te dire adieu" for its soundtrack

A recent advertising blitz by the cellphone carrier Verizon uses one of French pop music's most successful songs. A handsome young couple are racing in a speed boat in beautiful, azure shallow waters when the motor on the cigarette boat breaks down. The commercial is meant to highlight the long-lasting battery life of Verizon android cellphones.

Here is the original, chic French song used in the Verizon commercial : "Comment te dire adieu" by Francoise Hardy.