Dalida's Tintarella di Luna in Las Vegas hotel commercial

The Venetian Las Vegas, a luxury hotel, features "Tintarella di Luna" in its TV ad campaign

Use of European music continues in American advertising Zambezi, the advertising agency working for The Ventian Las Vegas, has been expanding the broadcast of its novel TV ad campaign for the luxury hotel in Las Vegas. The whimsical ad features the Italian song, "Tintarella di Luna," recorded by pop singer Mina. The song's popularity exploded across Europe in the 1960's after it was covered by French pop icon Dalida, who recorded the song in French, Spanish, and English. Mina's original Italian 1959 version is availabe on YouTube. The use in American TV advertising of European songs from the 1950's to today continues it recent upswing. In 2013, a TV commercial campaign by Google for its Chromecast Web video and music interface for HDTV units used an instrumental version of one of French pop singer Dalida's most successful songs, "La Danse de Zorba," which, in turn, was a cover of Mikis Theodorakis's "Zorbas." Another 2013 major TV commercial for an American product used a hit French song for its soundtrack. Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack. Still yet another 2013 TV commercial, this time for Netflix, used a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of European music in English-speaking cultures.

RELATED Italian song "Viva La Pappa Col Pomodoro" in Heineken commercial (NYC : News & Analysis) Netflix TV commercial uses "Hey Now" by Martin Solveig (NYC : News & Analysis) Chromecast commercial features "La Danse de Zorba" by Dalida (NYC : News & Analysis)

Netflix TV commercial uses "Hey Now" by Martin Solveig

One of Netflix's TV commercials uses a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of French culture in English-speaking cultures.

Here is the original song used in the Netflix commercial : "Hey Now" by the famous French DJ and his band : Martin Solveig & The Cataracs, featuring Kyle.

This year has seen a spree of American commercials featuring the music of successful French pop music artists.

Chromecast commercial featured "La Danse de Zorba" by Dalida for one commercial, and Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack.

Chromecast commercial features "La Danse de Zorba" by Dalida

This year's TV commercial campaign by Google for its Chromecast Web video and music interface for HDTV units uses one of French pop singer Dalida's most successful songs, "La Danse de Zorba."

Here is the French song by Dalida used in the Chromecast commercial : "La Danse de Zorba," is a cover of Mikis Theodorakis's "Zorbas."

This is the second major TV commercial for an American product this year that uses a hit French song for its soundtrack. Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack.

''Je Suis Toutes Les Femmes'' by Dalida

The global superstar Dalida sings her hit song, ''Je sues routes les femmes,'' live on the French primetime TV show, Stars. Enjoy !

Dalida's Concert at Carnegie Hall

DALIDA at Carnegie Hall in New York (29.11.1978)

Photographs and video of Dalida in New York City, with excerpts of one of her most amazing concerts abroad, on November 29, 1978, when she performed in concert at Carnegie Hall.

Dalida sera toujours dans nos coeurs.