New Activist Video Mocks Coca-Cola's "I'd Like to Teach the World to Sing" Over anti-LGBT Russian Sochi Olympics

LGBT activism group Queer Nation NY release protest video attacking Coca-Cola's sponsorship of the anti-LGBT Russian Sochi Olympics

The pop culture touchstone that was once Coca-Cola's advertising jingle, ''I'd Like to Teach the World to Sing (In Perfect Harmony)'' has been juxtaposed over snippets of video showing the violent anti-LGBT crackdown taking place right now in Vladamir Putin's Russia.

The irony of the disturbing images in this protest video is that this theme song originated from one of Coca-Cola's most effective advertising campaigns ever -- an advertising jingle, ''I'd Like to Buy the World a Coke (And Keep It Company),'' a little ditty of "hope and love sung by a multicultural collection of teenagers on the top of a hill" -- has been transformed to reveal how morally bankrupt Coca-Cola's brand really is.

• RELATED : After LGBT Twitter Bombs, Is Sochi Olympics Social Media Marketing Dead ?

If Coca-Cola cared about diversity and the respect and dignity that every person deserves, irrespective of how people may be "different," then Coca-Cola should fully address the violence now taking place in Russia since President Putin enacted legislation that bans the dissemination of so-called "gay propaganda."

Perhaps the LGBT community should begin protests outside of businesses that serve Coca-Cola and sing a new interpretation of "I'd Like to Buy the World a Coke (And Keep It Company)," one whose lyrics more accurately reflect the disturbing images of violence and brutality in Queer Nation NY's new protest video.

Bigot Bell - Episode 2

Bigot Bell - Episode 2 - Failure of Adequate Protections

The LGBTQ civil rights group Connecting Rainbows has announced a world-wide boycott of Yum! Brands restaurants following a case of alleged employment discrimination against a member of Connecting Rainbows.

In April 2011, Jason Smith, an openly gay employee of Taco Bell in Louisiana, who is a member of Connecting Rainbows, was dismissed from his job, after another employee made a threat against Mr. Smith based on his sexual orientation. A Taco Bell manager witnessed the threat. After Mr. Smith was dismissed, Taco Bell conditioned Mr. Smith’s return to his job only after Mr. Smith deleted each of his Facebook profile and the entire website of Connecting Rainbows, the former which Mr. Smith refused, and the latter over which Mr. Smith has no control. Connecting Rainbows is a democratic collective of LGBTQ activists and allies, with no hierarchy.

To read more about the incident, please read Mr. Smith’s own description of the events on Connecting Rainbows website.

Connecting Rainbows is outraged by this discriminatory treatment and has launched a parody campaign that lampoons Taco Bell for its apparent bigotry.

To spread word of the injustice that Mr. Smith has suffered, members of Connecting Rainbows launched a petition on Change.org, to publicise Mr. Smith’s plight.

Connecting Rainbows demands that :

• Yum! Brands restaurants apologize to Jason and the LGBT community;
• Rehire Mr. Smith and provide a hostile-free work environment, or compensate Jason for his loss of income and other damages; and
• Provide diversity and cultural competency training to every employee -- worldwide!

Connecting Rainbows also demands legislative remedies :

• Connecting Rainbows demands that Congress amend the Civil Rights Act of 1964 to include ‘’sexual orientation’’ and ‘’gender identity’’ to the major forms of discrimination that are outlawed ; and
• Connecting Rainbows also demands that federal legislators pass the Employment Non-Discrimination Act (''ENDA''). ENDA is routinely introduced in Congress, but never passed. It is time for Congress to prohibit discrimination against employees on the basis of sexual orientation or gender identity.

Connecting Rainbows is a group of active people organizing civil rights walks and other actions in America. The group’s mission is to create a mass movement, demanding full civil rights for LGBT Americans. Connecting Rainbows uses the power of a social media platform, where people create online profiles, meet others, plan events, join groups, blog, and participate in online forums.

Visit : http://connectingrainbows.ning.com/ or http://www.bigotbell.com/

Bigot Bell - Episode 1 - We Have a Problem

Connecting Rainbows Members Launch Parody YouTube Campaign Against Taco Bell

The LGBTQ civil rights group Connecting Rainbows has announced a world-wide boycott of Yum! Brands restaurants following a case of alleged employment discrimination against a member of Connecting Rainbows.

In April 2011, Jason Smith, an openly gay employee of Taco Bell in Louisiana, who is a member of Connecting Rainbows, was dismissed from his job, after another employee made a threat against Mr. Smith based on his sexual orientation. A Taco Bell manager witnessed the threat. After Mr. Smith was dismissed, Taco Bell conditioned Mr. Smith’s return to his job only after Mr. Smith deleted each of his Facebook profile and the entire website of Connecting Rainbows, the former which Mr. Smith refused, and the latter over which Mr. Smith has no control. Connecting Rainbows is a democratic collective of LGBTQ activists and allies, with no hierarchy.

To read more about the incident, please read Mr. Smith’s own description of the events on Connecting Rainbows website.

Connecting Rainbows is outraged by this discriminatory treatment and has launched a parody campaign that lampoons Taco Bell for its apparent bigotry.

To spread word of the injustice that Mr. Smith has suffered, members of Connecting Rainbows launched a petition on Change.org, to publicise Mr. Smith’s plight.

Connecting Rainbows demands that :

• Yum! Brands restaurants apologize to Jason and the LGBT community;
• Rehire Mr. Smith and provide a hostile-free work environment, or compensate Jason for his loss of income and other damages; and
• Provide diversity and cultural competency training to every employee -- worldwide!

Connecting Rainbows also demands legislative remedies :

• Connecting Rainbows demands that Congress amend the Civil Rights Act of 1964 to include ‘’sexual orientation’’ and ‘’gender identity’’ to the major forms of discrimination that are outlawed ; and
• Connecting Rainbows also demands that federal legislators pass the Employment Non-Discrimination Act (''ENDA''). ENDA is routinely introduced in Congress, but never passed. It is time for Congress to prohibit discrimination against employees on the basis of sexual orientation or gender identity.

Connecting Rainbows is a group of active people organizing civil rights walks and other actions in America. The group’s mission is to create a mass movement, demanding full civil rights for LGBT Americans. Connecting Rainbows uses the power of a social media platform, where people create online profiles, meet others, plan events, join groups, blog, and participate in online forums.

Visit : http://connectingrainbows.ning.com/ or http://www.bigotbell.com/