Italian song "Viva La Pappa Col Pomodoro" in Heineken commercial

1965 hit in American TV commercial continues use of popular European songs as soundtracks

Viva la pa-pa-pappa / Col po-po-po-po-po-po-pomodoro The beer brewer Heineken has used an Italian song, "Viva La Pappa Col Pomodoro," popularised in 1965 by the singer Rita Pavone as the soundtrack to a cute new commercial. "Viva La Pappa Col Pomodoro" was also recorded by the European superstar Dalida. Here is the version of the song, recorded by Rita Pavone, which is used in the Heineken commercial. In 2013, a TV commercial campaign by Google for its Chromecast Web video and music interface for HDTV units used an instrumental version of one of French pop singer Dalida's most successful songs, "La Danse de Zorba," which, in turn, was a cover of Mikis Theodorakis's "Zorbas." Another 2013 major TV commercial for an American product used a hit French song for its soundtrack. Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack. Still yet another 2013 TV commercial, this time for Netflix, used a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of European music in English-speaking cultures.

RELATED Heineken | The Match, UEFA Champions League Commercial 2015 (YouTube) Dalida. Viva la pappa ! (YouTube) ♫ Rita Pavone ♪ Viva La Pappa Col Pomodoro ♫ Video & Audio Restaurati (YouTube)

de Blasio's "Blizzard of the Century" turns out to be, just like the mayor himself, very much a bust

"Historic" blizzard pounds six inches into New York

It was one of the most "historic" blizzard busts in New York City.

74th Roosevelt subway station still closed. Trains running, MTA workers swiping, entering under tape. #BlizzardBust pic.twitter.com/TFfHoQlCns

— Louis Flores (@maslowsneeds) January 27, 2015

Really, folks, it was just another snow storm. Contrary to the soaring, aspirational rhetoric of Mayor Bill de Blasio (D-New York City), who had proclaimed this week's blizzard as "historic," snow fall totals didn't reach anywhere near expected forecasts of 18 to 24 inches. Only 4 to 6 inches of snow fell on New York City, according to Governor Andrew Cuomo (D-New York). Subways service, which had been shut Monday night, resumed Tuesday morning at 9 a.m. with limited availability. A walking tour of Jackson Heights, Queens 35th Avenue, looking east, in Jackson Heights. #Blizzardof2015 pic.twitter.com/TVq4xAl7R2 — Louis Flores (@maslowsneeds) January 27, 2015 37th Avenue, looking west. Jackson Heights. #Blizzardof2015 pic.twitter.com/1iK07rW3kA — Louis Flores (@maslowsneeds) January 27, 2015 74th Street, looking south to Roosevelt Avenue in Jackson Heights. #BlizzardBust pic.twitter.com/R63xTRa2Sh — Louis Flores (@maslowsneeds) January 27, 2015 Roosevelt Avenue looking east. The Dunkin Donuts is SRO. pic.twitter.com/vYqrFGgoQD — Louis Flores (@maslowsneeds) January 27, 2015 Blasphemy. Starbucks closed. #deblasiosNewYork #BlizzardBust pic.twitter.com/38f2Hb7mhL — Louis Flores (@maslowsneeds) January 27, 2015

RELATED Blizzard a Bust For NYC as Worst Fears Fail to Materialize (NBC News) Michael Hayes, LMT, has practiced massage for more than 20 years as a licensed massage therapist in New York City.