Saturday, February 14, 2015

Italian song "Viva La Pappa Col Pomodoro" in Heineken commercial

1965 hit in American TV commercial continues use of popular European songs as soundtracks

Viva la pa-pa-pappa / Col po-po-po-po-po-po-pomodoro

The beer brewer Heineken has used an Italian song, "Viva La Pappa Col Pomodoro," popularised in 1965 by the singer Rita Pavone as the soundtrack to a cute new commercial.

"Viva La Pappa Col Pomodoro" was also recorded by the European superstar Dalida.

Here is the version of the song, recorded by Rita Pavone, which is used in the Heineken commercial.

In 2013, a TV commercial campaign by Google for its Chromecast Web video and music interface for HDTV units used an instrumental version of one of French pop singer Dalida's most successful songs, "La Danse de Zorba," which, in turn, was a cover of Mikis Theodorakis's "Zorbas."

Another 2013 major TV commercial for an American product used a hit French song for its soundtrack. Verizon Android Island commercial used "Comment te dire adieu" for its soundtrack.

Still yet another 2013 TV commercial, this time for Netflix, used a song, "Hey Now," from one of French pop music's most successful disk jockeys, Martin Solveig. Solveig's hit, recorded in English, shows the broadening appeal of European music in English-speaking cultures.


Heineken | The Match, UEFA Champions League Commercial 2015 (YouTube)

Dalida. Viva la pappa ! (YouTube)

♫ Rita Pavone ♪ Viva La Pappa Col Pomodoro ♫ Video & Audio Restaurati (YouTube)