Sunday, March 30, 2014

Has Facebook exceeded peak goodwill ?

"We don't care. We don't have to. We're Facebook."

Facebook has come under fire in a new posting on The New York Times. In a panic to shore up public confidence following its never-ending changes to news feeds, its perpetual weakening of privacy controls for its users, questions over the way Facebook distributes traffic to page "likes," and its alleged close association with the National Security Administration, Facebook has been on a buying spree -- first engulfing Whatsapp and now Oculus VR -- desperately trying to acquire new individual users to make up for the users scrambling to abandon the once mighty social media network.

But in Facebook's strategy to buy individual users, it has neglected the legion of small businesses that had turned to Facebook as part of their online marketing strategy. Case in point : Eat24.

According to The New York Times, small and growing businesses like Eat24 blame Facebook for upending the way it allows businesses to interact with individual users. "Facebook has changed its algorithms over the last couple of years to highlight more posts by individuals and bury posts from brands — unless, of course, a brand wants to pay for ads to promote its posts."

With Facebook's goodwill deteriorating with individual users and businesses that formerly enjoyed their Facebook experience, all this reminds us of comedian Lily Tomlin's hilarious satirical skits of a fictional telephone operator, Ernestine, who became famous for her trademark line : "We don't care; we don't have to. We're the phone company."

Let's see how long before the next brilliant college student invents a new social media platform that will create a wild Internet sensation amongst college students, leaving Facebook to join the land line telephone company and MySpace as obsolete telecommunication business models.

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