Friday, January 24, 2014

New Activist Video Mocks Coca-Cola's "I'd Like to Teach the World to Sing" Over anti-LGBT Russian Sochi Olympics

LGBT activism group Queer Nation NY release protest video attacking Coca-Cola's sponsorship of the anti-LGBT Russian Sochi Olympics

The pop culture touchstone that was once Coca-Cola's advertising jingle, ''I'd Like to Teach the World to Sing (In Perfect Harmony)'' has been juxtaposed over snippets of video showing the violent anti-LGBT crackdown taking place right now in Vladamir Putin's Russia.

The irony of the disturbing images in this protest video is that this theme song originated from one of Coca-Cola's most effective advertising campaigns ever -- an advertising jingle, ''I'd Like to Buy the World a Coke (And Keep It Company),'' a little ditty of "hope and love sung by a multicultural collection of teenagers on the top of a hill" -- has been transformed to reveal how morally bankrupt Coca-Cola's brand really is.

If Coca-Cola cared about diversity and the respect and dignity that every person deserves, irrespective of how people may be "different," then Coca-Cola should fully address the violence now taking place in Russia since President Putin enacted legislation that bans the dissemination of so-called "gay propaganda."

Perhaps the LGBT community should begin protests outside of businesses that serve Coca-Cola and sing a new interpretation of "I'd Like to Buy the World a Coke (And Keep It Company)," one whose lyrics more accurately reflect the disturbing images of violence and brutality in Queer Nation NY's new protest video.

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